How to jumpstart your 2012 sustainability strategy
So this is it, 2012 is ‘the big year’ where real energy reduction success will be revealed in the CRC League Tables and energy price rises bite further into profit margins. There’s no better time to drive that initiative forward and make those reductions.
To get you started here are two tips to consider.
1. Create a clear strategy that others can follow:
As with any ‘journey’, a sustainability strategy must be well planned, thought out and easy to explain. After all you don’t want programmes to conflict, duplicate or baffle the audience. The GAIA Path is one such simple methodology to help decide what to do and when. It works on the premise that actions need to be placed in the right order and scheduled at the right time to maximise impact. For example employee engagement sits in the ‘Manage’ step at the front with carbon trading at the end in the ‘Offset’ step. Learn more about it here: GAIA Path.
2: Recognise your role is to influence others:
Once you’re clear on what your plans are you need to engage others. An Energy Managers success greatly depends upon their ability to influence others from the Chief Executive to the Cleaner. To do this we advocate starting with a compelling message. It has to be more than just ’saving money’ or ‘reducing carbon’ which will have little appeal and make everyone feel guilty. Consider something aspirational like a commitment to ISO 14001 or a Green Policy commitment to your customers.
To understand how to do this and obtain 19 more ideas on how to enable a sustainable culture in your business, request a Free copy of our Sustainability Handbook Click here to request booklet.
Good Luck!
Haydn
