How to communicate to staff about saving energy
April 26th, 2010
On the of the skills of any Energy Saving message is to ‘connect’ with your audience. The message has to say to the recipient what’s it for them and why they will benefit from adhering to the action required.
To do this all Energy Saving Campaigns need to develop a business wide Compelling Message and tag line. The tag line then should be used to remind staff why their action can make a difference.
More: How to write a Compelling Message – Free Checklist
GAIA (Haydn)